How Does The Control Of Production Mean For The Media...

How does â€Å"the space of possibilities† (Bourdieu 1983) both theoretically and physically, define the media, medium, and message that is produced within it? What does the act of production mean for the media produced? Media, through technology and its use by agents in social and material production, operates on a local and a global level through its production and dissemination. This creates spaces in which roles and agendas can be played out to the conclusion of an end product. This end product, however, is not only the produced media, but the anticipated reception of the consumer and the after-effects of the content specifically targeted by the producers or more generally as a consumable thing by a wider audience. Whether we talk about the local or the global, something that shouldn’t be discounted is the cultural accumulation and dispersion that takes place in both spaces in practice. Hannerz writes, â€Å"culture is learned and acquired in social life† (Hannerz 1998: 8), â€Å"it is somehow integrated† (ibid), and â€Å"these collectivities† (ibid), are â€Å"affected by interconnectedness in space† (ibid). The third point is the most important when we tal k about the global, as the global has become created and defined by the interconnectedness it inevitably generates. This essay will examine the ‘spaces’ within media production, which facilitate and constrain that production, especially â€Å"the space of possibilities† (Bourdieu 1983), or as Foucault named it the â€Å"field of strategicShow MoreRelatedLegal And Ethical Issues Of The Media1430 Words   |  6 PagesThe media is a large, diverse means of mass communication. Many legal and ethical concerns arise when representing specific cultural demographics and the complex nature in which they exist. When representing indigenous Australians in the media, a deep understanding of cultural practices, beliefs, consent and privacy are critical in producing content that is both legally and ethically appropriate. Communication practitioners hold a specific responsibility to adopt legal and ethical frameworks thatRead MoreComcast, Google, and the Control of American Media Essay1024 Words   |  5 Pages Are you aware that six corporations control 90% of the media In America? The Media Industry is changing everyday, companies must continually change the way they deliver products to the public. Some of the best examples of how companies are using new media to distribute products are Carnival Films, and Youtube. Carnival Film is the production company behind Downton Abbey. You Tube is a video sharing sight that started out as a place for John Q. Public to post his home movies. YouTube has becomeRead MoreJean Baudrillard : An Influential Thinker1379 Words   |  6 Pagesmedium, itself, influences society. Therefore, media and its medium mediate our experience without us noticing it, and Baudrillard alarms us about it. However, we must first differentiate the definition of â€Å"real† and â€Å"hyper real†. According to the Oxford dictionaries, real, in philosophy term, means â€Å"something as it is, not merely as it may be described or distinguished†, or as something genuine. In contrast, in Baudrillard’s term, hyper real means that an image or images appear more real thanRead MoreLiberal Pluralism Vs. Modern Society Essay1628 Words   |  7 Pagesrelatively optimistic in its perspectives of capitalist society. Several different interest groups compose society, according to Liberal-pluralism (Louw, 14-15) and within that society, Media can be considered an agent of democracy because the relationship between media and audience is seen as even, in that, media requires large audiences to generate revenue and thus must provide content according to the demands of the consumer. This paradigm’s key conceptions include invisible hand competition (explain)Read MoreMar xist Approach to Media1684 Words   |  7 PagesDescribe the Marxist approach to the media and discuss its strengths and weaknesses (In modern society the main influence over the population comes from the state, which forms its understandings and beliefs.)Nowadays society is influenced by the state which forms its understandings and beliefs. However, a few decades ago the state was more insignificant and the control of peoples ideas and perceptions belonged to the so-called capitalists (or dominant class) who exercised their power over a subordinateRead MoreEssay on media and its influence on the public1591 Words   |  7 Pages The media is a huge form of communication and source of information in the United States; on one side of the dispute are the beliefs that the media is too opinionated. On the other side are the beliefs that the media is just a simple informer that just reports the facts. The main issue for both of these beliefs is: does the media affect opinions on the issues from opinionated reports, or does it just report the facts that public may already know? If one could answer this question then they wouldRead MoreMeaning the Medium Is the Message1363 Words   |  6 Pagesall things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. (McLuhan, 1964, p. 7) Thus begins the classic work of Marshall McLuhan, Understanding Media, in which he introducedRead MoreAdorno And The Music Industry : Kant And Marx1128 Words   |  5 PagesAdorno and Max developed in the 1940s a thorough critique of mass society. Both Adorno and Horkheimer use the term â€Å"culture industry† which refers to the production of cultural goods, which signaled the essentially bad meeting of two incompatible worlds: that of culture, of high art, of the ideal impulse, and that of industry, described by the production of standardised items destined for the mass public. The Culture Industry obstructs the development of autonomous, independent individuals who judge andRead MoreTaking a Look at the American Film Industry673 Words   |  3 Pagescurrent years, it is easy to see that the structure market of this industry is an oligopolistic market. This means that there are several big companies that contribute to more than fifty percent of the production of films produced each year. At the moment some of the companies that together combine for more than this fifty percent are Sony, Warner Brothers, Disney, and Paramount. These big production companies have a big hold on the market, and are able to produce movies each month to keep a tight gripRead MoreEssay about Criminal Justice Myths and Facts1363 Words   |  6 Pagescontrast crime myths and facts. The media plays a huge role in forming peoples perceptions of crime. Without the media we would remain ignorant to occurrences outside our direct social groups. The media and especially news coverage therefore provides us with an important point of contact with the rest of society. In evaluating its effect on popular perceptions of crime it becomes important to consider where most of the information comes from and how representative it is on actual criminality

Essay about Cause and Effect - 757 Words

5480153 EC1 sec 3 Effects of pressures on students Cause and effect essay That today’s children have been pressured in the society is now considered to be a normal statement. As the world has been increasingly competitive, each person just has to struggle for what is best for him or her. Especially for parents, they all aspire to see their children successful in their lives. The offspring are pushed to study hard in order to get into a reputable university. In many Asian countries, the pressure to perform on high-stakes college entrance examinations and academic competitions is so high that it puts an anxious pressure on many students. Frequently, parents are also the fact that puts even more pressure on their children.†¦show more content†¦Besides, some alcoholics have got a peer pressure as they are seen to be cool in their society. They just want to be acceptable by their friends. To someone’s surprise, 30 per cent of teenagers have been offered and sold drugs during one year in the survey (Availability, 2007). The consumption of drugs and alcohol has been widespread for many generations. Being on this track is prone to destructive health; for instances, liver damage failures and heart or respiratory failure (Health, n.d.). On account of students are persuaded to get good grades, it is coherent that they could do drastic actions. Unfortunately, some students decide to cheat on the exam or plagiarize their assignments. This included copying from another person’s work material in academic activities and unauthorized communication during the time student taking the examination. For a concrete example of this, in Mahidol University International College policy, any charges of academic dishonesty would be controlled the committee (Cheating, n.d.). The students will be investigated for an academic punishment, comprising suspension or removal from the academic program in the university (ibid, n.d.). They will automatically get a grade of F on every subject in examination, for all courses (ibid, n.d.). In conclusion, parents should be aware of this issue. Most of them are unrealized that they hurt their childrenShow MoreRelatedPhysiological Responses to the Human Body from Exercising in the Heat1022 Words   |  4 Pagesmarathoners- long distance road racers. The main stimulus that produces an increase in core temperature is exercise, and when it is combined with a hot environment, it adds additional strains to the body. Exercising in the heat has positive effects as well as negative effects that could lead to health risk if procedures are not properly followed. If an athlete or an untrained personnel does not take precaution while in heat the risk of health could increase. When exercising in the heat initially begins, aRead MoreCause effect1025 Words   |  5 Pages Bad Drinking Habits: Causes and Effects Drinking is something that majority of grown people, and even youngsters, would do for fun. It is really a mind thing that would occur in these human beings. Although drinking could be very fun, there are people that would drink for negative purposes. Some causes of bad drinking habits are having stressful problems, and just being influenced by others that would drink a lot. If people don’t have self-control of their drinking habits, it can become somethingRead MoreCause and Effect1132 Words   |  5 PagesJohn Henderson Cause and Effect April 14, 2013 Cause and Effect of being a student-athlete The dedication and self-motivation required to balancing schoolwork and practice is the most difficult part of being a student-athlete. I find that being a student-athlete plays out to be much harder than most people think. It’s very difficult especially at the beginning of the year, when it finally hits you that you’re growing up and finally have to do your own laundry. You’re not only getting your-selfRead MoreDepression : Cause, Causes And Effects Of Depression1116 Words   |  5 Pagesmay have physical symptoms, such as headaches, aching muscles, sweating and dizziness. Anxiety may cause physical exhaustion and general ill health. Effects of depression When someone is found in such a condition the primary effects observed are the various signs and symptoms caused by a particular situation, thought, physical state, emotions or actions which brought about the depression. The effects of depression are mostly observed in the physical state as the symptoms portrays on the person whoRead MoreDepression : The Cause, Causes And Effects Of Depression1142 Words   |  5 Pagesdepressed for multiple reasons, i.e. stress, social standard, social media, homework, tests, and bullying. All of these can be a big problem. Some of the side effects of depression are; anxiety, guilt, sadness, restless sleep, fatigue, agitation, excessive crying, thoughts of suicide, and other side effects. Some of these side-effects could also be reasons for having depression. Maxwell Lange, an 8th-grade student at FPMS put out a survey to see how many of his classmates were depressed andRead MoreCause and Effects of Insomnia1115 Words   |  5 Pageswhich is an extreme example is people who can’t sleep at all. Something else I didn’t know about insomnia was the effects of it. Pain, mental disorders, and breathing problems can cause insomnia, and irritability, impaired concentration and memory, fatigue, and difficulty in interpersonal relationships are some of the effects of insomnia and will be what I will be talking about. One cause for insomnia can include waking from sound or pain. I have known a lot of people who suffer from insomnia fromRead MoreCause and Effect of Anorexia1083 Words   |  5 PagesCause and Effect of Anorexia Of all girls and women in the United States, ten percent will be affected by an eating disorder. Men and women alike are affected, however it is more common in women, specifically those aged thirteen to twenty. The most common eating disorder among teenage girls is anorexia nervosa. This disease is mostly linked with an overwhelming desire to be thin. People take extreme measures to achieve this goal (â€Å"Causes†). Anorexia is a very mysterious and misunderstood diseaseRead MoreCause and Effect Essay661 Words   |  3 PagesChild violence is a topic which has exposed itself tremendously with both causes and effects; causes being, poor parenting, environment and exposure, and effects including depression, difficulties in school and criminal behavior. Most people try not to address poor parenting because it can be a very sensitive topic but, it is very important and lack of conversation or teaching can become an issue. We have all been somewhere and witness a child misbehaving and the parent not reprimanding theirRead MoreCauses And Effects Of Bullying1297 Words   |  6 Pages10/23/15 Causes and Effects of Bullying Bullying is a big issue that spreads through the world. It can happen to anyone of all ages, and in numerous ways. Bullying is unwanted, aggressive behavior among people that involves a real or perceived power imbalance that either repeats or has the potential to repeat, overtime (Bullying Definition). There are so many factors that tie into bullying such as, why the bully is actually bullying, why the bully chose that victim, or even the effects that occurRead MoreHpv : Causes And Effects983 Words   |  4 PagesHPV: Causes and Effects Human Papillomavirus (HPV) is a sexually transmitted disease (STD). â€Å"Approximately 20 million Americans are infected with HPV as of 2009, and another 6.2 million people become newly infected each year† (Langwith, 2013, p.16). There are many causes for HPV including vaginal sex, oral sex, anal sex, abrasions of skin, and passing of HPV between mother and child during a vaginal birth. The effects of HPV after being contracted include cancer, genital warts, planter warts, and

A Simple Definition of Art Essay Example For Students

A Simple Definition of Art Essay â€Å"What is art? † is exceedingly difficult to come up with a thorough answer. Tons of people have their own opinion, or think they know what art truly is. Most peoples answers are too general to distinguish what art is. Art is a creative form of work, designed to have a purpose, and show emotion. I had to go through a series of events, to lead myself to a definite answer to the tricky question above. First, to effectively complete the process, I needed a better understanding of art entirely. A large amount of research helped me achieve this. I gathered most of my information from credible online sources, after I visited, Art Prize, which was a new eye opening experience. At, Art Prize, I was able to touch base with real artists, on what they think of art. My main focus was to figure out what properties of art could be clarified, in any work of art. From there point of view, I elaborated on the information I learned to form my own research. There is a purpose to every piece of artwork. Therefore an artist had to start off with a unique idea, or reason for what theyre creating. Historically, art has many different purposes for being made. Artists have made art for logical purposes like entertainment, communication, and sometimes just to express themselves. The first time I made art, was in kindergarten. I remember a mini macaroni house being glued on paper, for my family. Art has to have a connection between the artist, and the actual art project itself. As in the case with the Statue of Liberty, and freedom. Art’s ultimate goal is to stir up some type of emotion. Plenty of artists express their feelings in a piece of art. Then the artist’s feelings are absorbed by the audience, causing them to have emotional reactions to the visual. As I walked around the awesome gallery, I saw some art pieces that I did and did not like. In particular, a detailed drawing I saw of Jesus’s right arm, nailed to the cross, gave me a depressed feeling. It reminded me of the awful sacrifice Jesus Christ made in the Holy Bible. A famous art piece, the Mona Lisa, by Leonardo Da Vinci, usually provokes a confused feeling to viewers, as she has no eyebrows. Typically, the type of emotion the artist is feeling, has an influence on the type of emotion the work of art will have. Emotion should translate from the artist, to the audience through the work. Art can be anything. For example the chair we sit in everyday, is art. Someone had to think of why they wanted to design a chair, and how they wanted it. After the chair is made, they form opinions on it for various reasons. The process of making the chair includes both elements purpose, and emotion; both of which are aspects of my definition of art. The main thing I took from my research, was to appreciate the little things more in life. Art plays a huge part in everyday life. Everything we have and use would be hard to go without. Without art, life would be boring and dull. Art allows us to be different because our brains are stimulated by art differently. The nature of art, makes the world a more complex environment. Bibliography: Antique Reader. â€Å"Art.† Wikipedia. Wikipeda.org. 12 October 2014. Boundless. â€Å"What Makes Art Beautiful?† Art History. Boundless.com Class Discussion. Esaak, Shelley. â€Å"What is Art?† About Education. About.com. Mrs. Jewell Lecture.

World Food Crisis an Example by

World Food Crisis Just last April, the issue about food shortage particularly rice alarmed the entire world and the effects then were very evident among Asian countries like Philippines, Indonesia, Thailand, and all others. Food producers and manufactures advised that the sudden rise in price of food for about 25 % needs to have an immediate response since this is the biggest change so far from the last generations. Somewhere in the Philippines, a commercial rice wholesaler and retailer in a public market said that the price of rice which is most in demand soared to Php 38 from Php 34 per kilo. She also added that most of her consumers have already budgeted Php 34 for rice so consequently when there was an increase and they bought the rice of which cost is proportionate to their budget. The problem on food shortage greatly affects those who buy commercial food because most are lining up to buy the cheaper ones. Need essay sample on "World Food Crisis" topic? We will write a custom essay sample specifically for you Proceed Food manufacturers hoard more stocks of food commodities so that when food shortage occur or perhaps the price increases, food traders could sell the hoarded food at a higher price. Despite the increase, food still sells because it is every nations staple food and is highly demanded. But because of the sudden upsurge, an ongoing food crisis in the world is happening which spawns riots in Haiti and massive starvations even in the United States. Inconsistent climate conditions, industrialization, and increase of food prices somehow have caused all these. In some reports, the unjust economic policies, high debt of state, corruption and low prices of the world market for export goods contribute much to the increasing price in food commodities. Meanwhile, some consider the degradation of the ecological habitat as the main reason why the world now has lesser supply for food. The people who really need help the most from every nations government during this time of crisis are the farmers fo r they need to be supported and be guided to increase the production of food and legally sell t to the local and national markets. As the Mr. Robert Zoellick, the president of the World Bank would say, prosperous countries can give monetary supports to the farmers in the implementation of green revolution which is expected to increase the production over the farm and augment some crops in some places of Africa. The food supply today is in a sorry state. Its support system is on the brink of a breakdown because of some issues that the world is going through. The worlds food supply is somehow modified because of the increasing human activities that eventually increase the demand for food. When this demand builds up and rises, more supply will be needed to satisfy the needs of the people. Thus, an unforeseen scenario on an increase in price for food will have to be instigated. This is how we experience a way much unstable food supply. Food shortage may be brought by some environmental problems like the irrepressible issues on global warming and other environmental destructions. The damages of the environment create serious impacts that may harm the agricultural production. In a bigger scale, if environmental problems like global warming will continue to grow, such problems will prevent the progressive production of food, leaving food manufactures with no choice but to make necessary adjustments for an unequal segregation of food Reference The New York Times (2008, April 10) The World Food Crisis. GMA Network, Inc. (2008, April 4) Government earmarks P43.7 billion vs looming food crisis. The Nation (2008, April 24) The World Food Crisis.

geopolitics essays

geopolitics essays Geopolitics is the applied study of the relationships of geographical space to politics. Geopolitics, therefore, concerned with the reciprocal impact of spatial patterns, features, and structures and political ideas, institutions, and transactions. The term 'Geopolitics' has originally invented, in 1899, by a Swedish political scientist, Rudolf Kjellen and its original meaning is to signify a general concern with geography and politics. However, defining the concept of 'geopolitics' itself is a considerably difficult task because definition of geopolitics tends to changes as historical periods of time and structures of world order change. Therefore, there have been numerous ways of interpreting the term and arguments on them all through the history. In this essay, I intend to examine how geopolitics has influenced on international relations and how it has evolved using well-known geopoliticians' theories in a chronological order: Imperialist, Cold War, and New World Order. In early 20th century, geopolitics was a form of power or knowledge concerned with promoting states expansionism and securing empires. It was a time characterized by colonial expansionism abroad and industrial modernization at home. This is also the time when natural supremacy of a certain race or the state has considerably prevailed. The most historically and geographically fated imperialist rivalry of the period was that of between British Empire and the rising imperial aspirations of the German state in Europe. In order to investigate the geopolitical tension between them, the geopolitical writings of the British geographer Halford Mackinder and of the German geopolitician Karl Haushofer have to be thoroughly examined. In addition, it is also needed to examine the view of the far side across the Atlantic, the United States that emerged as a significant player on world's stage later on. First of all, the starting point for almost all discussions of geopolit...

The 37 Most Expensive Colleges in the United States

The 37 Most Expensive Colleges in the United States SAT / ACT Prep Online Guides and Tips College is a costly investment. For the 2104-2015 academic year, the College Board determined that a "moderate" college budget for an in-state public college averaged $23,410. A moderate budget at a private college averaged $46,272. These are just averages. How expensive are the most expensive colleges in America? In this article, I’ll give you a list of the 37 most expensive colleges in the United States. I’ll explain why they’re so expensive and why you may able to attend one of them regardless of your financial situation. Why Are These Colleges So Expensive? All of the schools on this list are private institutions. These colleges are not subsidized by the government, but many of their students are on federal and state aid. Also, most of these schools are considered elite, selective institutions. Because they're trying to offer the same or better amenities as large public institutions without the government support and much smaller student bodies, the cost per student is significantly higher. Many of the schools on this list are small liberal arts colleges. You may notice that some elite private schools didn't make the cut, but they're not too far behind. Duke was at #44, Yale was at #61, and Harvard was at #78. Possible reasons that these schools are somewhat less expensive is because of larger student bodies and substantially larger endowments. There are many possible reasons for the rising costs of all colleges, but there are few definitive answers. About This List Most of the colleges that made the list are in the greater Los Angeles area or in the Northeast. Some notable exceptions are the University of Chicago, Northwestern, Oberlin, and Tulane. All of the schools are selective private colleges. Also, the difference in price between 1 and 37 is not that substantial relative to total cost. The most expensive college on the list, Sarah Lawrence, costs $65,480 annually and the 37th, Bates, costs $60,720. The 37 Most Expensive Colleges in the United States Criteria The total cost listed is the sum of tuition, room and board, and required fees. Required fees are mandated for all students and do not cover optional fees like student health insurance fees or orientation fees for incoming students. The costs for books and supplies, transportation costs, or personal expenses were not included, even though many colleges include these in their costs. Also, these totals costs are from the 2014-2015 school year. The List #1: Sarah Lawrence College (Yonkers, NY) $65,480 #2: Harvey Mudd College (Claremont, CA) $64,427 #3: New York University (New York, NY) $63,472 #4: Columbia University (New York, NY) $63,440 #5: University of Chicago (Chicago, IL) $62,458 #6: Claremont McKenna College (Claremont, CA) $62,215 #7: Fordham University-Lincoln Center (New York, NY) $62,192 #8: Bard College (New York, NY) $62,012 #9: Dartmouth College (Hanover, NH) $61,947 #10: Scripps College (Claremont, CA) $61,940 #11: Oberlin College (Oberlin, OH) $61,788 #12: Trinity College (Hartford, CT) $61,756 #13: Pitzer College (Claremont, CA) $61,750 #14: Bard College at Simon’s Rock (Great Barrington, MA) $61,735 #15: Northwestern University (Evanston, IL) $61,640 #16: University of Southern California (Los Angeles, CA) $61,614 #17: Haverford College (Haverford, PA) $61,564 #18: Rensselaer Polytechnic Institute (Troy, NY) $61,529 #19: Fordham University-Rose Hill (Bronx, NY) $61,472 #20: Drexel University (Philadelphia, PA) $61,383 #21: Johns Hopkins University (Baltimore, MD) $61,306 #22: Tufts University (Medford, MA) $61,277 #23: Amherst College (Amherst, MA) $61,206 #24: Wesleyan University (Middletown, CT) $61,198 #25: Carnegie Mellon University (Pittsburgh, PA) $61,186 #26: Vassar College (Poughkeepsie, NY) $61,140 #27: University of Pennsylvania (Philadelphia, PA) $61,132 #28: Williams College (Williamstown, MA) $61,070 #29: Occidental College (Los Angeles, CA) $60,972 #30: Cornell University (Ithaca, NY) $60,964 #31: Connecticut College (New London, CT) $60,895 #32: Tulane University (New Orleans, LA) $60,861 #33: Eugene Lang College-The New School (New York, NY) $60,852 #34: Franklin Marshall College (Lancaster, PA) $60,799 #35: Georgetown University (Washington, DC) $60,768 #36: Brandeis University (Waltham, MA) $60,750 #37: Bates College (Lewiston, ME) $60,720 Many of These Schools Are Still Accessible These prices are just the listed sticker prices. At most of these institutions, the vast majority of students are paying significantly less because of financial aid and scholarships. Many of these schools have very generous financial aid programs. Typically, they'll try to meet the demonstrated financial need of each individual student. At Columbia, #4 on the list, 49.7% of full-time undergraduates receive need-based aid and the average need-based scholarship or grant award is $42,238.This cuts the average cost of attendance down to around $20,000. In fact, many of the schools on the list will meet 100% of your demonstrated financial need. What's Next? Learn more about how much colleges really cost. If you need help financing your education, you may want to check out this post about the work study program. Other than costs, read about the differences between public and private colleges. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Housing Fabric Essay Example | Topics and Well Written Essays - 2250 words

Housing Fabric - Essay Example However, the sense of place suggested by CABE has also encouraged designs with strong references to local vernacular styles. Numerous issues therefore impact on design and construction today. It is imperative at this juncture that we understand what some certain things are all about Sustainable construction can or is defined as "the process of creating and responsibly managing a healthy built environment based on two factors which are resource efficient and ecological principles". The aim of Sustainable designed buildings is to reduce the effect of their impact on our environment through energy and resource efficiency. The following principles are included: Healthful Interior Environment. All possible measures are to be taken to ensure that materials and building systems do not emit toxic substances and gasses into the interior atmosphere. Additional measures are to be taken to clean and revitalize interior air with filtration and plantings. Three principles of an environmental architecture include: Energy Efficiency. All possible measures are to be taken to ensure that the building's use of energy is minimal. Cooling, heating and lighting systems are to use methods and products that conserve or eliminate energy use. Environmental Form. ... All possible measures are to be taken to relate the form and plan of the design to the site, the region and the climate. Measures are to be taken to "heal" and augment the ecology of the site. Accommodations are to be made for recycling and energy efficiency. Measures are to be taken to relate the form of building to a harmonious relationship between the inhabitants and nature. (Thomas A. Fisher, AIA, November, 1992). Energy EfficiencyEconomic (saving money), ecological (reducing resource exploitation and emissions) and social (reducing fuel poverty) Are the benefits derived from the energy-efficient sitting and design of buildings. An explicit energy strategy should be possessed by every new development ideal. Throughout the design process, energy assessment conservation measures can be done early through computer energy simulations.Many alternative concepts for building form, envelope and landscaping, focusing on minimizing peak energy loads, demand and consumption etc are collaborated by the expanded design team. In energy conservation, and their construction costs, computer energy simulation is used to assess their effectiveness. Simulations are made use of to refine designs and properly ensure that energy-conservation and capital cost goals are met; and to demonstrate compliance with regulatory requirements. Architecture and construction of new housing in the UK can be vitally dissimilar to t raditional housing, as demonstrated by the three case studies that have been shown above, including Abode Newhall in Harlow, Ashley Vale Self-build in Bristol, Great Bow Yard in Langport Somerset. These case studies have sustainable, low-energy and ecological features. They have also encouraged design with strong references to local

Audi and Its Communication Strategy in UK Essay

Audi and Its Communication Strategy in UK - Essay Example The marketing communication of the company is tremendous and this is evident from the well established brand name of the company. In this report we will discuss the communication strategy of Audi in United Kingdom in detail. We will first briefly discuss the history of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK market alongside with some recommendations. Audi: A Brief History Audi AG is a German car manufacturer that builds a wide range of automobiles from super mini cars to SUVs. The company has a large global presence as it is operating in Europe, India, Brazil, and China (Audi Website, 2012). Audi has its headquarters in Germany and the company is the wholly owned subsidiary of Volkswagen AG. Volkswagen markets Audi as its premium brand for the upper income group market. The history of the company dates back to the 19th century when it was founded by August Horch (Audi Website, 2012). The first Audi car came out in 1909 and since then the company has not stopped. In 1964 it was purchased by the automobile giant Volkswagen which marks the new era in the history of the company. ... Audi in United Kingdom The operations of the company in United Kingdom are going extremely well. The company is growing in the country at a great pace and is pushing well known brands like BMW and Toyota behind. In 2011 Audi became the market leader in the premium cars segment of UK leaving behind the giant BMW (Cars Pages UK, 2011). From 2010 to 2011 the sales of Audi in the UK increased by 27.9 percent (2011) and this shows the pace of growth of the company. Seeing such growth the company is planning o introduce new models in the United Kingdom market to tap the potential offered by the UK market. It is amazing to see a premium car brand growing at such a great pace even in the times of recession and this depicts the brand value of the company. Communication Strategy of Audi in United Kingdom The marketing strategy of Audi has been greatly successful in the country because it has made Audi a market leader in its premium segment. In this section we will attempt to understand the mar keting strategy of Audi in United Kingdom using different marketing theories. Audi derives its brand value from its rich history that expands over three centuries. The company uses it history as a mark of respect to show the world that it is a formidable force in the automobile industry. Audi uses its legacy to attract customers and build trust of customers on its products. The company corporate tagline is â€Å"Vorsprung durch Technik† meaning progress through technology (Audi Website, 2012). This shows that the company communicates itself as a brand that focuses on innovation in technology. The products of the company also follow this tag line as they are mostly a pioneer in their own respective size ranges. The use of this tagline is mainly to communicate

The Good Earth Essay Essay Example for Free

The Good Earth Essay Essay Wang Lung allows himself to become corrupted by the views of society of the rich, and he begins to treat O-lan more like a slave rather than his wife. Wang Lung has several good harvests and saves enough food and money to overcome the hard times and get his family through the years to come. One day, Wang Lung decides that O-lan is not suitable to be the wife of an opulent land owner such as himself. He comments on how ugly her unbound feet are, and O-lan was extremely hurt by that. †¦and he saw for the first time that she was a woman whom no man could call other than she was, a dull and common creature†¦Ã¢â‚¬  (Buck 179). Later on, he does regret saying what he said to her because he feels guilty, but Chinese men do not show their emotions. It would have been unlike a traditional Chinese man to feel any sort of repentance towards his wife after insulting her. Not only does Wang Lung belittle O-lan, but he also ends up having a mistress. He starts attending the ostentatious tea house because he felt as if he were too good to go to the old tea house. At the new tea house, he got to choose one of the beautiful and alluring women on the paintings that were hanging on the walls. He picks out a woman named Lotus. As Cuckoo took Wang Lung upstairs, she said, â€Å"And Lotus may have this fellow – he smells of the fields and garlic! † (192). Wang Lung was highly embarrassed because he cares too much of what society thinks. â€Å"This Wang Lung heard, although he disdained to answer, although her words smote him like a dagger thrust because he feared that he looked indeed what he was, a farmer† (192). Although he was chagrin about the situation, it does not stop him from changing completely. Wang Lung wore a ponytail, but since Lotus thought it was old fashioned, he cut it for her. He also starts spending money abundantly, loses his enthusiasm for farming, purchases many new clothes, and cares heavily about his appearance. Wang Lung wanted to purchase Lotus, but in the meantime, he was distressed and worried. He screams at O-lan for not brushing her hair during this time. She cried, but it caught Wang Lung by surprise because he is not used to ever seeing her cry. Even during the hardest times of their life together, she did not weep. Not only did Wang Lung purchases Lotus, but he built her her very own house and pond. He also hires Cuckoo as her servant because she servant because Lotus’ feet are bound so she cannot walk a long distance, and later he builds Lotus and Cuckoo their own kitchen. Later in the novel, it is apparent that Wang Lung does not want his son to marry a village woman. â€Å"I am not willing that he marry any of the daughters of the village farmers, nor is it meet, seeing that we bear the common name of Wang† (237). If he was still poor, he most likely would not have cared if his son was married to a village woman. Wang Lung cares too much of what society thinks about him when he becomes rich. Wang Lung was once just a poor farmer in China, until he came into some money. He believed he was better than others, and he displayed that by the way he acted towards certain people, including his wife. Wang Lung treated his wife poorly once he met Lotus. He completely changed. Wang Lung let money and society’s view of the rich corrupt how he once used to be.

Postpartum Depression and Analysis of Treatments and Health Determinant

The objective of this paper is to develop a thorough understanding of treatments available for mothers with postpartum depression and formulate a research question that can provide for future direction. Postpartum depression is universally recognized as a serious condition affecting 10-15% of women within a year of birth (O’Hara & Swain, 1992). The high prevalence of postpartum depression among mothers makes this an issue worth exploring the type of treatments available. A set of physical and psychological symptoms are associated with this condition that greatly increase the detriment of postpartum depression. These symptoms can be ranked on several designed scales by health care professionals. It is important to understand that even with a high prevalence rate of postpartum depression among women many cases go untreated. (Buist, Barnett, Milgrom, Pope, Condon, Ellwood, Boyce, Austin & Hayes, 2002). An analysis of five studies will introduce the available treatments and the possibility that social support in combination with personal physical maintenance maybe the best treatment for women with minor or moderate postpartum depression. In the first study Gjerdingen (2002) investigates the various treatments but particularly the pharmacological treatments. Gjerdingen (2002) stresses the importance of administered treatment based on severity of diagnosis, such that healthcare professionals appropriately identify the state of wellbeing of the patient and appropriately respond. As presented in the article, the US Preventive Services Task Force strongly recommends screening for depression to be done through clinical services that have systems insuring proper diagnosis and appropriate interventions. Gjerdingen (2002... ...eme will also be covered in the remainder of the studies and will be used when formulating the final research question. In trying to determine the efficacy of cognitive behavioural therapy and counselling Milgrom, Negri, Gemmill, McNeil, Martin (2005) discuss the influence of the health care system questioning the efficiency and accuracy of transferable skills. It was determined that personal counselling was easier for professions to obtain the skills versus group CBT. This raises the question will transferability of skills among health care professionals affect the completion and result of treatment? In addition, many intervention studies are lacking formal clinical diagnosis and validated clinical measures of depressive symptoms. As a result this makes the replication of studies difficult and therefore the correct transferability of skills would be lacking.

Level2 Unit3 Essay

Unit 4: Contribute to the support of positive environments for children and young people Describe what is meant by positive environment All learning and exploring is positive and nurturing. The environment needs to encourage children’s development. It’s how children feel positive and confident about their sense of self and their individual accomplishments. Their space needs to provide a balance of challenge, risk and safety. A positive environment should have expressive materials like paint, drawing materials, and dough or clay. The space should include open-ended materials that can be used in many different ways, so children can pretend, invent and create. Sensory experiences are also very nurturing and soothing for kids’ emotions. Water play, sand play, play dough, pouring materials – they all allow release of frustration. Construction materials, like building blocks, are also important and help develop a child’s fine and gross motor skills. The environment needs to be based on the whole child: socially, emotionally, cognitively, and physically. This approach looks at the environm ent as a whole through the child’s eye. Ask yourself, â€Å"Are there materials so that the child can express his feelings? Are the materials challenging enough? Are there opportunities for fine and gross motor development?† Here are some useful tips: * Organization – Can the child â€Å"read† the environment to make sense of it? Is the space clear or chaotic? Labels or pictures help the child keep the environment orderly, which fosters independence in the child. * Aesthetics – Is there colour, texture, soft materials? Not just primary colors. Having a wide range of colours and materials is more likely to appeal to children and will enable them to gain more intelligence about their world. * Adaptability – Can the space or materials move and change to reflect the child’s current development, interests? Creating a positive environment also means giving a child individual attention and respect by acknowledging the child. Acknowledgement is more than simply complimenting the child. An adult can complement a child by saying, â€Å"I love your art.† Acknowledgement, however, is when an adult takes notice of what a child has done, and says, â€Å"Look, you can do that now!† When creating a positive environment for the child make sure you have a safe and welcoming home. Make sure your house is child-proof in the kitchen, bathroom, and bedrooms. Keep a clean environment not only for health reasons, but also because staying clutter-free will help you from feeling overwhelmed. Play classical music to create a peaceful environment for both yourself and the baby. Identify regulatory requirements The requirements of legislation, regulation and codes of practice for safeguarding and protecting children relevant to the home country where the setting or service is located. The duty of all within the sector to safeguard children, including: The Children Act of 1989 and Children’s Bill of 2004’s aim is to simplify the laws that protect children and young people in the UK. Before these acts came into force there were many different pieces of legislation to protect children and it had become clear that they were not working for the best possible outcomes for children or young people. Bringing these two acts together has given a clear understanding to all who work with children what their duties are and how we should work together in the event of allegations of child abuse. It is the role of all members of staff to safeguard the children by ensuring that you follow your school’s health and safety policies and procedures such as recording accidents on accident for ms, asking parents about bruises, knowing the children well enough to recognise a change in their behaviour, completing on going observations, knowing who is collecting and dropping off the children. You must ensure that all members of staff are fully trained on correct procedures in safeguarding, appropriate and inappropriate behaviour and being aware of not putting themselves into a situation where their behaviour or actions could be misinterpreted; always ensuring that you are never alone with any children in your care. All adults must also be aware of their individual responsibilities to bring matters of concern to the attention of senior management. You can break confidentiality if you suspect a child is at risk and you must know the correct procedure to follow if you have a disclosure of abuse. Also by updating and amending if necessary, your policies and practices on current legislations on safeguarding children. Also by having an independent body (Ofsted) who can monitor you r standards and practices this will protect the children’s rights to be safe, to enjoy and achieve, be healthy and make a positive contribution to society. How to effectively care for skin, hair and teeth Hygiene is more than just being clean. It is defined as the many practices that help people be and stay healthy. Practicing good personal hygiene is smart for two reasons. First, it helps prevent people from catching and spreading illness and disease. Second, it helps people feel good about themselves and their bodies. Good hygiene includes thoroughly and regularly washing one’s body (especially hands), washing one’s hair, brushing and flossing teeth, and caring for gums. These grooming habits will reduce the threat of bacteria that constantly reside on the body. While a certain amount of bacteria are harmless, and even beneficial, to the body, a build-up of bacteria can harm a person’s health. As children grow older, their bodies go through a number of changes. While good hygiene is important for everyone at any age, it can require greater care at the onset of puberty. When puberty arrives (usually between the ages of eight and sixteen), it means the body is becoming sexually mature. Hormones, certain chemicals made by one’s bod y, produce both physical and emotional changes. It is the physical changes that require greater attention when it comes to hygiene. For a young girl or boy, this means taking more time and care cleaning one’s body, especially the sexual organs, dealing with acne, bad breath, and a stronger body odor, as well as doing more to prevent cavities and gum disease. Skin is the largest organ on the body. It has two layers: the thin outer layer is made up of dead skin cells that are constantly shed and replaced by new cells. The thick inner layer is made up of blood vessels, nerves, and hair follicles, which contain glands. The glands in the hair follicles produce an oily substance called sebum, which keeps the skin and hair from drying out. Daily washing will keep the skin on the face and other areas of the body clean by removing the dirt, oil, and dead cells before they can accumulate. Taking good care of the skin involves a few basic steps. Dermatologists recommend that a person wa sh the face two times a day with a mild soap or gentle cleanser. It is best to avoid washing too often, as the skin will become irritated and dry out. If too much of the skin’s natural oil is washed away, the skin may become very dry and begin to itch and flake. Because the skin’s natural process is interrupted, the skin may begin to produce more oil than usual, which can cause more breakouts. Dermatologists also recommend the following for clean, healthy skin: * Use lotions only if needed, and use ones that are oil-free and water-based. * Try to identify what irritates the skin; if it’s stress, try to reduce stress levels. * Leave pimples alone; picking, popping, or squeezing them will only make them worse. * Have only a dermatologist remove or extract pimples. * Try to avoid touching the face. * Keep hands clean by washing them often. * Try to stay out of the sun, and use a sunscreen every day during summer Just like skin, hair covers and protects the body. Hair is made up of tubes of keratin. Keratin is a tough protein produced by the body. Hair grows from roots in the skin, which are called follicles. Unlike the skin, which is a living organism, by the time a hair grows out of the follicle, it is already â€Å"dead.† At the bottom of the follicle is the sebaceous gland. There, sebum, an oily substance that lubricates the hair shaft, is made. Hair comes in a variety of types. Whether hair is curly, wavy, or straight depends upon the shape of the hair follicle. A flat follicle yields wavy hair while a round follicle produces straight hair. Very curly hair comes from oval-shaped follicles. As there are different types of hair, there are also different colours and different textures—thick or thin. Whatever kind of hair a person has, it is important that it be kept clean. This will help it look and smel l good and prevent the development of scalp problems. Taking good care of your teeth is one of the smartest investments a person can make in their health, helping to ensure that the teeth will remain strong, healthy, and white for a lifetime. While many advances have been made in dentistry and in replacing teeth, nothing can ever take the place of natural teeth. They are stronger than any artificial teeth a dental professional can make. This is why it is important to care for them properly. Dental problems can be prevented by regularly using a toothbrush and dental floss, the tools for good teeth. There are many important reasons to brush the teeth every day. Brushing removes the plaque (a sticky film of bacteria that grows around the teeth) that causes tooth decay, or cavities. Brushing also helps keep gums healthy and breath fresh. To make the most of brushing, a person should choose a soft-bristled toothbrush with a shape that suits one’s mouth and allows one to reach all of the teeth easily. Use a toothpaste with fluoride (a chemical compound that is added to toothpaste and drinking water to help prevent tooth decay), hold the toothbrush at a 45-degree angle against the gums, and brush back and forth in short movements. Make certain to brush the outer, inner, and chewing surfaces (or flat surfaces) of the teeth. Brushing the tongu e will help remove bacteria that can cause bad breath. Flossing between teeth is a very important habit to acquire. Ideally, flossing should be done every time the teeth are brushed. Using dental floss removes plaque that is caught between the teeth. This will help prevent both cavities and gum disease. When flossing, use a generous length of floss (about 18 inches or so). Wrap one end of the floss securely around one of the middle fingers. Hook the other end around the same finger on the opposite hand. Holding the floss tightly between the thumbs and forefingers, pull the floss gently between each tooth. Softly rub the floss against the side of each tooth. Some people have difficulty handling floss, but there are many types of interdental cleaners that accomplish the same thing as floss. These include different kinds of picks and dental sticks that can be found in a pharmacy. It may sound strange, but there is such a thing as brushing teeth too vigorously. Even though brushing is v ital to maintaining healthy teeth, it can be harmful if you are brushing improperly. The enamel that protects the outside of your teeth is hard but it can get worn. When enamel is worn, teeth are more prone to decay. Using gentle, short strokes when brushing helps ensure that teeth don’t get damaged. How a positive environment and routine meet emotional needs The environment plays a key role in supporting and extending children’s development and learning. Promoting a healthy self-concept and self-esteem in children is important to the academic and life success of the child. Self-concept and self-esteem are often used interchangeably though they have different meanings. Self-concept is the child’s perceptions of her strengths and weaknesses regarding a specific activity or talent. Self-esteem is based on how much she respects herself as a whole, and that concept includes overall happiness and satisfaction in life. Self-concept and self-esteem in children begins as infants. For instance, when a baby finally rolls over after dozens of attempts, it teaches her a â€Å"can-do† attitude. Self-esteem is important because it helps every part of a person’s life. If you have high self-esteem you will be more prepared to take on challenges, take on leadership roles and generally take risks. Believing in yourself gives you both the motivation and ability to do great things, and it is therefore extremely important that you help children develop their self-esteem. A child may not have a deep sense of self-confidence at a young age. A timid and shy child may need some encouragement to come out of her shell. With some subtle suggestions and consistent reinforcement you can help to nurture her self-confidence at an early age and foster high self-esteem in her as she grows. Having self-confidence and self-esteem will help your child be more apt to participate in class, take part in extra-curricular activities and be more social in general. Children who have high self-esteem think positively about themselves, and are able to deal with disappointment and failure better than children with low self-esteem. Scientists have found that children with low self-esteem are more likely than kids with high self-esteem to develop depression and substance abuse later in life. Children form opinions about their self-worth f rom watching the adults around them, especially their parents, when they are as young as a year old. Importance of balancing periods of physical activity with rest and quiet time. Physical activity must be balanced with work, especially in schools. Work balanced with play benefits all of society, and this is especially important for youngsters. Children become restless if their school day is not interlaced with periods of stretching, running, playing and other muscle and bone building exercises. As they are learning in their health classes, physical and mental exercising goes together. A well-nourished and wholesome body that is regularly gets physical exercise, will be more mentally alive and active. Consistent, predictable routines help young children understand the child care environment and feel secure. A regular routine enables children to reduce anxiety by knowing what is coming next. A well-planned routine will also help encourage children’s positive behaviour by meeting their basic needs for eating, sleeping, active and quiet play, time alone, and time with other children. Here are a few basic guidelines for setting up a consistent routine in your child: Plan based on children’s ages. Children of different ages need different types of schedules and routines. Infants respond best to individualized care, where they eat and sleep on their own biological schedules. Trying to get all infants to nap or eat at the same time is frustrating, both to the infant and the child care provider. Establish consistent times for eating and napping once children reach the toddler age. Children’s small stomachs and high energy levels need nutritious snacks and meals frequently. All children need to rest, even if they don’t sleep. Children whose basic needs are met will be less cranky and whiny. Balance active times with quiet times. Children are full of energy and don’t know how to slow down and rest. Planning your daily schedule so there are active play times and quiet play and rest will help children learn how to pace themselves. Balance group time with time to be alone. Children two years old and older need time to come together as a group, time to play with one or two friends, and some alone time. This teaches them the importance of community, the value of friendships, and respect for individual needs. Create a schedule that balances whole-group activities, small-group interaction, and child-directed free play. Keep routines consistent. Doing the same things in the same order helps children know what to expect in chi ld care. For example, toddlers may know that when the teacher says it’s lunchtime, they need to put away their toys, go wash their hands, sit down at their place at the table, and wait for the teacher to sit down. Most children who have been in child care for a while remember the basic routines and are less stressed when the routine is consistent. Basic nutritional requirements. Although children growth is slower than in infancy, school-aged children still have high nutritional needs but fairly small appetites. So it’s crucial all meals and snacks continue to be rich in nutrients and energy. The food choices children make during the crucial years of development can influence their future health risk and can also influence food habits in later life. A structured eating plan with regular meals and snacks is important to establish good eating habits. Ensure there’s also plenty of variety – burgers and chips are fine occasionally, but not for every meal. A limited number of foods make it difficult to obtain the full range of nutrients. Make sure children have a range of foods based on each of the main food groups. School dinners in England are subject to strict nutritional guidelines, and other rules cover school tuck shops and vending machines. Primary schools now have to stipulate the vitamin content of school meals, and secondary schools need to do so from 2009. The Scottish and Welsh governments are also developing legislation to tighten up on school dinner food choices. Encourage children to: * Always choose foods rich in protein, such as meat, poultry, fish, eggs, cheese or beans, but encourage them not to eat pies, pasties, sausages or burgers every day as these are very high in fat * Choose at least one starchy food – bread, jacket potatoes, boiled potatoes, rice or pasta * Eat at least one portion of vegetables – raw, cooked alone, or as part of a salad How to establish different dietary requirements School lunch menus are designed for the majority of the school population, so some pupils with special dietary needs may need to be catered for individually. It is up to the school to decide whether this is feasible, although every effort should be made to cater for all pupils’ needs. Schools are not required by law to cater for children with special dietary needs but they are encouraged to do so. Schools should develop a policy and procedure to ensure that a request for a special diet is handled in an efficient and appropriate way. It is good practice for these requirements to be written into any contracts that are developed with caterers. Catering providers and local authorities may already have policies and procedures in place. The School Food Regulations (2007) require that all food and drink provided in local authority maintained primary, secondary, special schools and pupil referral units must meet the final food-based and nutrient-based standards for school lunches and the food-based standards for school food other than lunches. The Regulations do not specify that schools must provide a daily vegetarian option; however, schools must assess the dietary needs of their population, and make every effort to cater for all pupils’ needs in order to provide a popular and viable service. Special schools were required to comply with the final food-based and nutrient-based standards for school lunches by September 2009. This includes special schools with primary aged pupils, and special schools with secondary aged pupils. The School Food Regulations (2007) state that where a special school provides both primary and secondary education, a school lunch provided to a junior pupil must comply with the requirements for primary schools; and a school lunch provided to a senior pupil must comply with the requirements for secondary schools. There is no exemption for pupils following medically prescribed diets, and food provided to pupils following medically prescribed diets should be included in the calculation of the nutrient content of an average school lunch. The nutrient-based standards apply to lunch provision for the school as a whole, rather than consumption by individual pupils. Therefore, it is possible for schools to meet the standards whilst also providing different options (as necessary) for individual children with special dietary requirements. Basic food safety If you can help kids understand why it’s necessary to wash their hands, they’re more likely to remember to put it into practice. Food hygiene is all about preventing the spread of bacteria that can cause disease. Bacteria are living organisms just like you and me. The fact that you can’t see them doesn’t mean that they can’t cause problems. How we store food is very important in the fight against bacteria. Many of the foods we buy have recommendations for storage on their labels but there are some basic rules. * Keep chilled food in the fridge with raw meats at the bottom (this prevents any blood that escapes from the meat dropping onto other food and contaminating it). * Keep frozen food in the freezer and don’t re-freeze defrosted food. * Don’t leave food out uncovered. * Allow hot food to cool before putting in the fridge as hot food will raise the temperature in the fridge. Handling Food * ALWAYS WASH YOUR HANDS BEFORE TOUCHING FOOD! This is even more important if you’ve just been to the toilet or have earth on your hands. * You shouldn’t really wash your hands in the same sink that you do dishes in. * Wash your hands with soap and make sure that you scrub them all over – don’t just dip your fingers under a tap! * Wash your hands frequently while cooking especially after touching raw meat. * Use different chopping boards for meat and vegetables. Having a selection of different coloured boards makes this easier. * Scrub the chopping boards thoroughly after use. Hard plastic ones are best. Cooking * Before starting to cook, make sure you are wearing an apron, have hair tied back, and have short sleeves or rolled up sleeves that can’t catch in anything. * Don’t sneeze or cough over the food! Turn away, and wash your hands afterwards. * Don’t play with your hair or nose! Wash your hands after touching either. * Any cuts or scratches should be covered with a plaster To kill bacteria: * Make sure fish and meat are thoroughly cooked. * Eggs for young children, who are especially vulnerable, should be cooked until the yolk is hard.

The Rival as an Anti Sentimental Comedy

the rivals †¦Ã¢â‚¬ ¦ as an anti-sentimental comedy Undoubtedly Sheridan’s purpose in writing â€Å"The Rivals† was to entertain the audience by making them laugh and not by making them shed tears. â€Å"The Rivals† was written as a comedy pure and simple. Though there are certainly a few sentimental scenes in this play yet they are regarded as a parody of sentimentality. The scenes between Faulkland and Julia are satire on the sentimental comedy which was in fashion in those days and against which Sheridan revolted.A brief examination of these sentimental scenes would clearly reveal that Sheridan’s intention was to poke fun at the sentimental comedy of the time. We find both Faulkland and Julia absurd. The true character of Faulkland is indicated to us by Absolute’s description of him as the â€Å"most teasing, captious, incorrigible lover†. Faulkland’s own description of his state of mind about his beloved Julia also makes him ap pear absurd. He says that every hour is an occasion for him to feel alarmed on Julia’s account.If it rains, he feels afraid lest some shower should have chilled her. If the wind is sharp, he feels afraid lest a rude blast should adversely affect her health. The heat of the noon and the dews of the evening may endanger her health. All this is funny and certainly no to be taken seriously. Sheridan is here ridiculing the excessive solicitude and concern which an over-sentimental lover like Faulkland experiences when separated from his beloved. Sheridan seems to be pleading for mental equilibrium even in the case of an ardent lover.Sheridan continues to portray Faulkland in the same satirical manner. When Acres appears and is questioned by Absolute regarding Julia’s activities in the countryside, Acres replied that Julia has been enjoying herself thoroughly and been having a gay time. Now, a normal lover would feel extremely happy to learn this. We expect the same reaction from Faulkland because he had assured Absolute that he would feel happy â€Å"beyond measure† if he were certain that Julia was hale and hearty. But his actual reaction is quite different and greatly amuses us by its absurdity.In both his interviews with Julia, Faulkland betrays the same absurdity. In the first interview, he complains to her of the mirth and gaiety that she as been enjoying during his absence. He wants to be loved for his own sake and for no particular reason and he also expects her love to be â€Å"fixed and ardent†. In short, his whole manner of talking to her and his soliloquy at the end of this scene reveals him in a still more comic light. The second interview again shows him a ridiculous light. He subjects Julia to a test in order to convince himself of the sincerity of her love.The author’s intention is to show the absurd length to which an over-sentimental lover can go, and the author expects us to laugh at this kind of lover. Even Juli a suffers from an excessive sentimentality and she too is made to appear absurd and ridiculous for that reason. The manner in which she describes her lover to Lydia shows the kind of mentality that she has. In the two interviews with Faulkland, Julia is again over-flowing with emotion. We smile at the way she behaves; we are amused by her excess of emotion; we mock at the abject surrender to her lover and her repeated attempts to make up with him.Lydia too is an over-sentimental girl though in a different way; and she too becomes the subject of ridicule in the play. Her romantic ideas and her romantic planning appear absurd to us. She wants not the usual routine marriage but a runaway marriage. Now all this makes us laugh at her superficiality and silliness. These absurd notions have been derived by her from the sentimental and romantic stories to which she is addicted. The collapse of her romantic hopes disappoints her greatly but amuses us a good deal.The manner in which the other characters have been portrayed is also evidence of the anti-sentimental character of the play. Captain Absolute is a practical man and though he assumes the name and status of Ensign Beverley, he would not like to forfeit the rich dowry which Lydia will bring him. Mrs. Malaprop is a conventional, practical woman whose attitude to marriage is business-like. Sir Anthony to is a practical, worldly man. Bob Acres is a country boor with no romantic or sentimental pretensions but towards the end of the play he shows that he is more practical than anybody else by saying: If I can't get a wife without fighting for her, by any valour, I’ll live a bachelor. † Then there is Sir Lucius who is absurd but not because of nay sentimentality. One reason why he is absurd is because of his insistence on fighting duels. But he does not want to fight duels for the sake f any sentiment. When Sheridan himself fought a couple of duels for the sake of Miss Elizabeth Linley, there was a strong emotion behind them, but here we have a mockery of dueling and we are made to laugh at the manner in which these duels are arranged. pride and prejudice:ironyIrony is the very soul of Jane Austen’s novels and â€Å"Pride and Prejudice† is steeped in irony of theme, situation, character and narration. Irony is the contrast between appearance and reality. As one examines â€Å"Pride and Prejudice†, one is struck with the fact of the ironic significance that pride leads to prejudice and prejudice invites pride and both have their corresponding virtues bound up within them. Each has its virtues and each has its defects. They are contradictory and the supreme irony is that intricacy, which is much deeper, carries with it grave dangers unknown to simplicity.This type of thematic irony runs through all of Jane Austen’s novel. In â€Å"Pride and Prejudice† there is much irony of situation too, which provides a twist to the story. Mr. Darcy remarks about El izabeth that: â€Å"tolerable but not handsome enough to tempt me†¦Ã¢â‚¬  We relish the ironical flavour of this statement much later when we reflect that the woman who was not handsome enough to dance with was really good enough to marry. He removes Bingley from Netherfield because he considers it imprudent to forge a marriage alliance with the Bennet Family, but himself ends up marrying the second Bennet sister.Collins proposes to Elizabeth when her heart is full of Wickham and Darcy proposes to her exactly at the moment when she hates him most. Elizabeth tells Mr. Collins that she is not the type to reject the first proposal and accept the second but does exactly this when Darcy proposes a second time. The departure of the militia from Meryton was expected to put an end to Lydia's flirtations, it brings about her elopement. The Lydia-Wickham episode may seem like an insurmountable barrier between Elizabeth and Darcy, but is actually instrumental in bringing them together.L ady Catherine, attempting to prevent their marriage only succeeds in hastening it. Irony in character is even more prominent than irony of situation. It is ironical that Elizabeth who prides herself on her perception is quite blinded by her own prejudices and errs badly in judging intricate characters. Wickham appears suave and charming but is ironically unprincipled rouge. Darcy appears proud and haughty but ironically proves to be a true gentleman when he gets Wickham to marry Lydia by paying him. The Bingley Sisters hate the Bennets for their vulgarity but are themselves vulgar in their behaviour.Darcy is also critical of the ill-bred Bennet Family but ironically his Aunt Catherine is equally vulgar and ill-bed. Thus, the novel abounds in irony of characters. The narrative of â€Å"Pride and Prejudice† too has an ironic tone which contributes much verbal irony. Jane Austen’s ironic tone is established in the very first sentence of the novel. â€Å"It is a truth uni versally acknowledged that a single man in possession of a good fortune must be in want of a wife. † As Dorothy Van Ghent remark, what we read in it is opposite – a single woman must be in want – of a man with a good fortune.There is much verbal irony in the witty utterances of Mrs. Bennet. He tells Elizabeth: â€Å"Let Wickham be your man. He is pleasant fellow and would jilt you creditable †¦Ã¢â‚¬  In the words ‘pleasant fellow’ is hidden a dramatic irony at the expense of Mr. Bennet, for Wickham is destined to make a considerable dent in Mr. Bennet's complacency. Jane Austen did not show any cynicism or bitterness in using her irony to draw satirical portraits of whims and follies. Rather her irony can be termed comic. It implies on her side an acknowledgement of what is wrong with people and society.It is interesting to note that ironically, in â€Å"Pride and Prejudice†, it is the villainous character Wickham and lady Catherine â⠂¬â€œ who are responsible for uniting Elizabeth and Darcy. She uses irony to shake her major figures of their self-deception and to expose the hypocrisy and pretentiousness, absurdity and insanity of some of her minor figures. It is definitely possible to deduce from her works a scheme of moral values. Andrew II Wright rightly points out that irony in her hands is ‘the instrument of a moral vision’. the rivals:comedy of manners Like typical comedy of manners, â€Å"The Rivals† has a complicated plot.There are three love-affairs in it – the Absolute-Lydia love-affair, the Faulkland-Julia love-affair, and the Mrs. Malaprop-Sir Lucius love-affair. All these love-affairs have a parallel development, so that the interest keeps shifting from one love-affair to the other quite rapidly. Again, like a typical comedy of manner, â€Å"The Rivals† abounds in wit. We have the wit of Captain Absolute, the wit of Sir Anthony, the wit of even Sir Lucius and Acres w ho are otherwise the targets of the play’s satire. â€Å"The Rivals† is an amusing satire on the fashionable upper-class of Sheridan's time. The scene of this play is set in Bath.In the second half of the eighteenth century, Bath was a famous centre of fashionable life. The manner in which Fag dwells upon this life is quite amusing. The Faulkland-Julia love-affair is undoubtedly a parody of the sentimental comedy of the eighteenth century. Julia is portrayed as an excessively sentimental girl, while Faulkland is portrayed as the most whimsical and eccentric lover. Faulkland greatly amuses us by his account of the anxieties that fill his mind regarding Julia. Every hour he is alarmed on Julia’s account. If it rains, if the wind is sharp, he feels afraid. All this is very funny.Similarly, Faulkland’s feeling upset on hearing about the gay life that Julia has been leading also amuses us. Julia’s over-sentimentality in idealizing her lover and repeated ly forgiving his faults and silly suspicions is also funny. The portrayal of Lydia is a satire on the romantic notions which young, fashionable girls of upper-class families of the time entertained. She is fond of reading romantic novels and stories. Fed on such stories, she does not want a conventional and routine kind of wedding. When Captain Absolute’s real identity is revealed to Lydia, she feels terribly disappointed at the collapse of her romantic dreams and hopes.The manner in which she recalls her secret meetings with her lover during the cold nights of January is very amusing to us. The most amusing scenes in the play are those in which Captain Absolute comes face to face with his father, Sir Anthony. Sir Anthony is portrayed as a self-willed, dictatorial kind of father who demands implicit obedience from his son. He threatens to disinherit his son, to disown his son in case his son does not carry out his wishes. Sir Anthony in his own prime of life was a gay fellow. Sheridan also makes us laugh at some of the contemporary fashions.When Bob Acres comes to Bath, he decides to discard his country clothes and to dress himself according to the fashion prevailing in the city. Then he tries to practice some French dancing steps and discovers to his disappointment that his are â€Å"true-born English legs† which can never learn French dancing steps. He is also fond of swearing and has developed a new way of swearing. We find him swearing, by â€Å"Gods’ balls and barrels†, by â€Å"God’s bullets and blades†, by â€Å"God’s levels and aims† and so on. Then there is a satirical treatment of dueling. The manner in which Sir Lucius instigates Acres to send a challenge to Beverley is most amusing.Sir Lucius gives the following argument absurdly in favour of Acre’s sending a challenge to Beverley: â€Å"Can a man commit a more heinous offence against another than to fall in love with the same woman? à ¢â‚¬  The portrayal of Sir Lucius is also satirical. Sir Lucius is an Irishman, easily duped by the maid-servant Lucy, who tells him that the love-letters which she brings for him have been sent by the seventeen-year old niece of Mrs. Malaprop. This wrong impression ultimately leads him to challenge Captain Absolute to a duel and the manner in which Sir Lucius picks up a quarrel with Captain Absolute is itself very funny.The portrayal of Lydia's â€Å"tough old aunt† is also satirical. We laugh at the contradiction in this elderly woman who puts restrictions on her niece, while herself falling in love with a tall Irish baronet and writing letters to him under the assumed name of Delia. Beverley’s description of Mrs. Malaprop as an â€Å"old weather-beaten, she-dragon† is most amusing. One of the most striking features of â€Å"The Rivals† is witty dialogue. The manner in which Sir Anthony snubs and scolds his son for disobeying his wishes, the manner in which Captain Absolute deals with Mrs.Malaprop when he meets her first, Sir Lucius manner of dealing with Acres when he instructs Acres in the rules of dueling is also witty. Humorous and farcical situations are also generally found in a comedy of manner. Captain Absolute’s disguising himself as Ensign Beverley and then unmasking himself when finally he has to face Lydia in his true character are such situations. Then there are two more farcical situations. One is that in which Captain Absolute tricks his father into believing that his is going to make up his quarrel with Lydia when his is actually going to fight a duel.The second is when David shouts to Sir Anthony to stop Absolute because there is going to be fight, murder, bloodshed and so on. Instead of moral sentiments, Sheridan gives quick and witty dialogues, fast moving actions with its highly comic situations and above all the absence of any serious complication or conflict. Right from the beginning to the end, the p lay sends the audience into peals of laughter. The criticism that elements of sentimentality have penetrated into the play is based on misunderstanding.

The relationship between Composer and Performer Essays

The relationship between Composer and Performer Essays The relationship between Composer and Performer Essay The relationship between Composer and Performer Essay In this essay I would like to discuss notation and its influence on the relationship between composer and performer. In some ways composing can seem a slightly mystical process. How do we imagine musical ideas coming into the mind, what did the compositional process involve and how does the notation of a piece have a relationship to the way it is performed? Beethoven and Chopin, to take two conventional and well-known composers as an example, left a large body of work using conventional pitch-duration notation, involving the twelve notes of the chromatic scale, between them. Yet the notation of their pieces gives few clues as to the compositional process. Rather than the finished works it is Beethovens sketches which give the clearest indication of his mode, generally slow and laborious, of composition. On the other hand Chopins working modes were very different from those of Beethoven, involving a higher degree of improvisation at the keyboard. For Beethoven, the idea had to be down on paper. Yet the notation they used was the same. The most revolutionary developments in notation came in the twentieth century. By the 1950s the relationship between composer and performer had become a coercive one, a sequence of commands constituting the composers control strategy. Notation became flexible, adaptable to and relevant to the playing situation. Conventional notation does not necessarily equal lots of possible interpretations; the way to interpret pieces by Beethoven and Chopin (to take these composers as a further example) has been heartily disputed over the years in spite of the clear simple notation use by the composer. In the same way, an elaborate or complicated notation such as those found in much contemporary music, can permit varied interpretation. A conventional notation, that is notation which covers duration-pitch relationship, is not flexible enough to relate extended compositional requirements. This led to the creation at new, flexible notations that have direct relevance to a playing situation. Even so, many composers are less concerned with the relationship of the score to the performer than to their own concerns with sounds. The idea of a direct relationship between the composer and the performer without the intervention of a middle man became increasingly likely. The accepted norm of relying on the received traditions of the past as to what constitute a reliable or authentic performance was viewed as the uncreative option. Composers like Boulez and Stockhausen pushed the boundaries of notation ever further. In Stockhausens Kontakte (Contacts, 1959-60) for piano percussion and tape, the performers of the acoustic instruments are provided with a complex graphic score which permits them to co-ordinate with the taped electronic sounds. An example from Kontakte by Stockhausen Whole techniques and even ideologies developed around rather straightforward musical notion such as polytonality, atonality, serial music and different modal harmonic process. The growing complexity of notations led to the alienation of the performer; even now only the most conscientious performers feel a responsibility to the composer, and to their own honesty, when dealing with complexity in notation. Over-complexity in notation leads to problems with the realisation of the composer intentions when directives are inevitably contravened through necessity, for example in the music of Brian Ferneyhough which is so complicated and practically unplayable that it is inevitable that the performer will be unable to play every element of the notated piece. This takes the performer to the very edge of what is possible and creates in itself a new performance practice. For example, Ferneyhoughs modernist masterpiece Etudes transcendentales for voice and four instruments (1984) is fearsomely complex, and again requires great dedication on the part of the performer if the composers wishes are to be carried out. However, a performer would really have to be familiar with a composers aesthetic to know that the otherwise unacceptable act of not playing the piece as written (mainly because you cannot! ) is part of the pieces implicit meaning. Therefore in a piece of huge complexity, notated or otherwise, a player who makes the act of commitment to study and attempt to solve it, is likely to have a rightful interest in actually performing the piece. This relates to the general view that the composer is the one who has something to say, reducing the status of the performer is that of a mere interpreter. However, this is not a view that has always existed; as has been stated, composers such as Chopin and Beethoven often improvised to an extent. But is it the case that, harmonically and stylistically, it simply was not as difficult to do this in Mozart time? Here in this way, we have led to the prioritising of the composer, and the score. Traditionally we respect the written word, so one expects to perform music as it is written , which in a way leads to the belief that whatever is not in the score must be wrong. The movement towards to a situation where interpretation is not required began to alienate the performer. Because interpretation has been overtaken by execution, the composer began to use compositional control over every element of a work, that is not only pitch-rhythm relationships but forms of attack, articulation, dynamic shading i. . those elements traditionally left to the musical intelligence of the player. However, in every possible case which involves human input, something is left to the performer. They do not have to be aware of the elements of performance out of the possible control of the composer, for example a players personal style, method of playing their instrument, conception of dynamic level. When viewed in this way, such precision on the part of the composer becomes almost pointless, except in cases where the end result being an approximation is part of the composers aesthetic intention. One of the first artists to react to the primacy of the written score was John Cage. Cage wrote about a larger shift in the relationship between performer and listener. He argued a rotation could no longer be seen as something separate and detached from its listeners and from it context. Rather, creating music was a process that was initiated by the composer or performer, but completed by the audience. The listeners experience of the work was essential to the music itself. He developed notations to reflect this ideology. For example, one of Cages main concerns in producing indeterminate work was the need to free the performers from the authoritarian dictate of a composer, to prevent them being dehumanised cogs in a music-making machine. Ways of doing this included graphic scores, not including fixed time signatures, and definite instructions to improvise. Many other composers searched similar areas, like Stockhausens improvised works, and including Cornelius Cardew. Cardew focused much more on the need to give the performers a say, to make a cooperative social relationship in performance. Cardew was a contemporary British composer who, by the end of the 60s, became disillusioned with the apparent academic role of the same times music and decided to restore the balance in favour of the performer. Cornelius Cardew wrote graphics scores in which performers look at the graphics and respond to and interpret them. In order to represent his intentions he used simple, pictorial ( graphic ) notation, with a sounding end result, which was very unpredictable and experimental. Possibly the best example of this is Treatise, a graphic score which uses ciphers and symbols reminiscent of conventional notation to which performers must respond. The essence pf both Cage and Cardews intention was that everyone could be a composer, a musician- music taking on a social significance. The way a piece is notated allows us to come closer to understanding it, according to Cardew. The musical culture within which notations operate, and of the ways in which our modes of thought function are influenced by the nature of the systems we use (Cardew, 1961).

How to handle your money if you know youre getting fired

How to handle your money if you know youre getting fired Sometimes firings or layoffs come out of the blue- you go into work one morning, thinking everything is fine, and then†¦blammo. Other times, you kinda know it’s coming. Maybe things aren’t going so well with your company or your industry, making layoffs a painful inevitability. Or maybe things just haven’t been going well for you personally, and you know it’s just a matter of time. Whatever the case may be, if you can see the writing on the wall and you want to make sure you’re preparing yourself, how do you tackle your immediate financial future? Don’t make huge purchases if you can avoid it.If you’re thinking of buying a house, investing in a friend’s startup, getting a new car, or whatever, reconsider your timeline. If you lose your job tomorrow and have to spend months on a job hunt, will you be able to afford this big extra expense? If this is something you can put off for at least a few months while you regroup profes sionally and financially, defer the investment.Know your state’s unemployment policies.Knowing what you’re going to get, unemployment-wise, will help you stay on top of your bills in the aftermath of getting fired.Come up with several different budgets.You probably already have some kind of a general budget in your life, but this is a crisis budget. Identify absolute necessities (like food, utilities, rent/mortgage), and make sure you have enough money to cover those first. The most important thing in your crisis budget is being realistic.It’s also helpful to come up with a few different scenarios for your budgets. For example, Budget A is the on you use if you’re unemployed for two months, with severance and unemployment. Budget B is the one where you’re unemployed for six months or longer, with severance and unemployment. Budget C can be the wildcard, if you’re unemployed longer, or don’t have severance or unemployment. If the axe h asn’t fallen yet, it’s important to consider all the different scenarios you might be facing, and plan accordingly to make sure your bills are covered.Get rid of unnecessary expenses and bills.Think about what you actually need in your life, and what are the â€Å"nice to have†s. Do you need cable, or could you get by for a few months with some kind of Netflix + Hulu combo? Do you go out to dinner or do takeout several times a week, when you could just as easily cook? It’s time to put serious thought into the costs that can be reduced or canceled.See if you can modify your bill payments.Some of your bills are likely non-negotiable, like electricity or food. Others may allow you to modify your payments based on financial hardship, like student loans. For any bills you’re currently paying, it’s worth the research to see if you can modify your payments on a short-term basis, if possible.Don’t panic and stop paying bills.The instinct can be to stop and hoard all the money, because the future is uncertain. And while you may be able to ride out the short-term pain of being late on bills, you’re seriously endangering the financial health of Future You. If you can make payments on schedule, do. You want to avoid future repercussions for your credit and finances if at all possible.Getting fired is traumatic and scary, but even if you know it’s coming, it’s essential to keep calm and prioritize your personal finances so that you can help yourself get back on track (or stay on track) as quickly as possible.

Middle East Studies Essay Example | Topics and Well Written Essays - 2000 words

Middle East Studies - Essay Example This is achieved through networks of charitable organizations that also form the bases for political mobilization of the Islamists. The support for the Islamists stems from the fact that they are active and unified with proper organization in the provision of services to the population. For example, Hamas in Palestine, Hezbollah in Lebanon and the Muslim Brotherhood in Jordan and Egypt are actively involved in the management and development of resources in healthcare, education and infrastructure. Hamas rise and popularity in the Palestinian society can be attributed to the many social services that they provide to the society through its efficient network of social, sports and health facilities and libraries. Therefore, it is no wonder that in the elections held on January 2006, it won a massive 74 out of 132 seats in the Palestinian Legislative Council; thus, becoming the ruling party. The Hezbollah in Lebanon started as a military organization but transformed into a political outf it aimed at preventing the continued settlement of Israelis in parts of Lebanon especially the south. In the early 1990s, it transformed into an outfit for the solution of socio-economic problems of the society through integration into the Lebanese political system specifically the legislature. Their social welfare programs have included the provision of food rations to impoverished neighborhoods. This has increased their popularity in areas that the government has failed to provide utilities (Nicholas 73). The Muslim Brotherhood has been actively involved in the Egyptian civil society by taking up professional organizations making them efficient in the provision of social services. The failure by the state to provide these services to the people has endeared the Egyptian Muslim Brotherhood making it involved in electoral politics in professional associations, trade unions and political parties (Haynes 241). War, Political Violence, Terrorism, Counter-terrorism in the Middle East si nce 1967 Since the Cold War era and the end of the Soviet Union, the United States has developed a bipartisan foreign policy known as selective engagement. This requires it to be applied differently depending on certain factors such as the issue at hand, the time of the issue and the preferences of the leader at the time of the occurrence. America’s policy in the engagement of war must be determined by factors such as the protection of national interests, the costs on the American citizen and the time of the engagement. Moreover, there is need for the availability of allies to shoulder the human, physical and financial burdens in the engagement and find a viable exit strategy that leaves the prevailing political environment in the country being stable than before (Lacquement 11) The Arab-Israeli conflict has been widely followed by the US regime through what is known as preventive and constructive diplomacy. Constructive diplomacy has involved assistance in the form of financ ial aid to Arab countries such as Egypt, Jordan and the Palestine Authority including Israel. This is achieved through information sharing on matters of terrorism and countering them by offering viable arrangements in addressing the security situation in the region. Russia has also proposed cooperation by the superpowers in the region to mitigate fear in the regions (Breslauer 286). The Iran-Iraq was about religious schisms such as the Sunni-Shia, the

Chinese Indonesian People Discrimination Essay Example | Topics and Well Written Essays - 1000 words

Chinese Indonesian People Discrimination - Essay Example As a 6-year-old girl, I remember feeling helpless as I saw my parents shaking when the mob was in the vicinity of our house. They tried to keep a watch on the movements of the mob through the radio and television fearing something would happen to our family if we did not keep a close vigil, while I sat dumbfounded, not knowing what to do and how to react. The most we could do was just sit and wait till the mob calmed down and stopped indulging in the kind of heinous activities that they were. Despite this entire situation, the reason behind the action was unclear because even though some said that it was because of genocide toward Chinese Indonesian who monopolized the economy in Indonesia, but no one knows the actual truth. However, fourteen years have passed since that nightmare, but discrimination is still a big problem in Indonesia. Even though the state is not as anarchist in nature, the hatred between these two ethnicities is still visible. They tend to make misconceptions about each other beforethey really look at each individual. This bad habit can be seen in almost all walks o life including both politics and education; discrimination is very deep rooted in Indonesia. Dealing with this kind of hatred becomes extremely difficult because people are not willing to live with one another and adjust to the other’s needs. Today, people need to understand that whatever war had to take place in the past is over for a reason that the struggle does not take place again in the present. Discrimination on the basis of an ethnic group is a very saddening thing that forces the minority to live in a powerless bubble.

Start-up business support Essay Example | Topics and Well Written Essays - 3500 words

Start-up business support - Essay Example [2] POVERTY REDUCTION: Since poverty is the offspring of unemployment, the issue of poverty in many homes and communities will be dealt with to a reasonable level as to bring relief to such families, individuals and communities. [3] AREA OF PRIORITY: Apart from the individual or group business ideas, there are some important areas and business ideas we must give priority to ahead of others. these are the areas we believe will impact very positively in the lives of the people of this region. Major among these include, but not limited to: [i] AGRICULTURE: For a long time, this region has expected a programme of this nature to come into being to enable us bring up the matter of food production. food security is important in every community. this region is noted for being endowed with fertile lands, good rain full throughout the year. Other facilities that will aid agricultural activities are dams and river basins for irrigation during the off season of rains. The new government policy on agriculture and food security in the next couple of years us a good motivation to the people in this region to embrace mass production of various agricultural produce and agricultural derivatives. People and young graduates want to go into agricultural businesses, but the snag has been how to go about it. Under this sector, SUBS shall consider entrepreneurs whose business ideas correspond with agriculture and agriculture related projects. In view of this, we tend to give priority attention to the following projects if anyone or organization proposes or presents any of them to us for start-up and support: [1] Mass production of cassava and cassava end products [2] Mass production of wheat and wheat end products [3] Mass production of yam tubers and derivatives [4] Mass production of maize and by products [5] Mass production of rice grains and by products [6] Mass production of cowpea and by products [7] Mass production of groundnuts and by-products [8] Mass production of cotton and by-products [9] Mass production of fish [10] Mass production of poultry [11] Mass production of cattle and by-products There will also be consideration for such agriculture related businesses as production of fertilizer, fabrication and procurement of agricultural equipment and implements, cassava chips and starch, maize starch for the Pharmaceutical industry and other end users. From cassava there shall be extraction and production of ethanol for the industries that use them. This will also extend to the production of various types of gums and stickers. There will be corn, cassava and rice flours for the industries that require them for their products. Also production of vegetable oil, garri processing, textile milling, leather products from sheep, goats and cattle, then soap and detergent from palm fruits and kernels, Cocoa butter and palm kernel cake for export and local use. These shall be the priority areas that will be